Global Inclusion Basics
Promote your offers without alienating your international audience
Does this sound like you?
You have (or want to have) clients from all over the world, and…

You want to take into consideration your clients’ cultures, backgrounds, and intersections, but you don’t know what you don’t know, and that’s keeping you from taking action

You’re committed to creating spaces where everyone feels safe to share and grow, but it’s not always easy to tell whether you’re doing it “right”

You know you have work to do around diversity, equity, and inclusion, but it’s a complex, emotionally-charged area and you don’t know how to do it without feeling so nervous

You know that there’s so much more to creating a globally inclusive space than listing different time zones when you promote your events — you’re just not sure what, exactly

If so — you’re exactly the kind of person I had in mind when I created this course.
What is global inclusion?
Global inclusion is about running a business where people from all over the world belong. When people belong in your community, they show up as their full, authentic selves and feel valued and celebrated (instead of having to modify who they are so that they can fit in).

Most of the English language content created by online businesses is designed for US-based audiences, even though just 6.3% of the world’s online population lives in the US.

This means that if you made decisions with only your US-based audience in mind, for every 6 people who feel totally understood by you, there could be 94 people (who could be great for you to work with!) who feel left out.

You’d be accidentally pushing away people you might love working with, just because they’re in the “wrong” part of the world.

When you run a globally inclusive business, you take care when choosing what words to use to build your brand, or how to sell your products and services, so that everyone in your audience feels valued and appreciated.
By the end of the course, you’ll be able to...

Define what global inclusion looks like for you and your business

Identify cultural appropriation and follow guidelines to avoid it when creating content for your business

Plan launches that make use of urgency and scarcity in ethical and inclusive ways

In other words, you’ll be equipped to make intentional changes to how you promote and sell your offers. You’ll be well on your way to creating a more inclusive experience for your global audience.
Important details about the course

Global Inclusion Basics is a mini course that helps you examine your marketing & sales practices and start taking steps to make them more inclusive for a global community.

You get access as soon you sign up. The course content is recorded and available immediately (this was originally delivered as a live training). There is roughly 60 minutes of content and 30 minutes of questions and answers.

You also get lifetime access to the course content (video recordings and slides) and all future updates to the course.

About Danbee
Hi, I’m Danbee Shin. Like you, I’ve noticed a shift in the online business industry toward creating a more inclusive, equitable, and decolonized world.

I have a unique perspective on diversity and inclusion in online business:

Before I started my own business, I led corporate diversity and inclusion initiatives in Sweden, Hong Kong, Indonesia, and Singapore. I’ve worked in tech startups, airport operations, construction and engineering, and advertising technology.

Born in South Korea and raised in Sri Lanka, I’ve spent my entire life navigating multicultural environments and experiencing the impact of colonialism in different parts of the world.

I’m a mechanical engineer and a chartered global management accountant by training. My superpower is breaking down complex ideas (like global inclusion) into simple parts (an action plan for your business).

As a web design mentor and online course creator based in South Korea, I understand what it takes to start and grow a business in the US-centric online business industry.

I work with online coaches and freelance designers from all over the world to help them get more clients. I get what goes into making money and impact through services and courses.

If you work with clients (or want to work with clients) from different countries and cultures and want to create a space that feels welcoming and supportive for everyone, I’d love for you to join me for Global Inclusion Basics.
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    Global Inclusion Basics is a mini course designed to help you make your marketing and sales practices more globally inclusive.

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    “The training was simple but significant. You gave us a lot to think about without overwhelming us with information. I also loved how we paused to talk through things you taught us before moving on to the next part of the training.”
    Sreyasi SenGupta
    Case Study Expert, India

    “I feel SO MUCH BETTER equipped to support a global community in my business! I also feel so much more conscious of how to be inclusive. The real life examples, the tangible tools, best practices, your transparency when you didn't have “all” of the answers to people’s questions... The whole training was SUPER valuable for me.”

    Ashley Mondor
    Master Coach, United States

    “I loved the case studies and examples you gave during the training. That helped me clearly see the “why” behind certain inclusion practices you were recommending.”

    May Thanda
    Pinterest Strategist, Singapore
    “I feel more positive and less stuck. I loved the atmosphere of the workshop — it felt like such a safe space to have such an important conversation. I’m just so grateful that you hosted this! I’m learning from you every day.”
    Zoe Linda
    People-Led Marketing Wizard, Sweden

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